The 15 Best WooCommerce Plugins Essential for Your Store

best WooCommerce plugins

Running an online store can be challenging, but you can transform your eCommerce journey with the right tools. Are you ready to take your WooCommerce store to the next level with the best plugins available? 

This guide will explore the best WooCommerce plugins that guarantee your WordPress store runs smoothly.

15 Best WordPress Plugins Essential for Your WooCommerce Store

From providing a better customer experience to optimizing your marketing efforts, these plugins will cover different aspects for the smooth operation of your WooCommerce store.

I. Best WooCommerce Plugins for Marketing

Increasing your store’s visibility is essential to engaging customers. With these marketing plugins, you can guarantee your marketing efforts are targeted and effective.

1. Email Marketing for WooCommerce by Omnisend

best WooCommerce plugins - Email Marketing for WooCommerce by Omnisend

With its email marketing plugin, Omnisend provides a comprehensive solution within a single dashboard. 

The plugin covers it all, be it managing customer relationships, building email and SMS lists, sending targeted campaigns, creating multiple automation workflows, or tracking results.

The plugin enables store owners to craft and dispatch targeted emails to potential customers. By utilizing its drag-and-drop editor, you can create compelling emails, thereby personalizing every customer interaction. 

Its workflow automation helps streamline marketing strategies from onboarding new customers to sending sequential emails. 

Automated campaigns can be triggered based on customer actions, such as welcoming new subscribers, recovering abandoned carts, and upselling products.

Furthermore, the tool also provides insights into campaign performance, helping store owners understand open rates, click rates, and sales generated. This data also supports segmenting customers for more precise targeting.

Pricing: The plugin’s paid version starts at $16 per month.

2. Smart Coupons for WooCommerce

best WooCommerce plugins - Smart Coupons for WooCommerce

If you want to craft smarter and more effective marketing campaigns, you need to first replace the default WooCommerce coupons, which provide limited features. The Smart Coupons for WooCommerce from WebToffee offer much more advanced options. 

This plugin empowers store owners to create a wide range of coupons and discounts tailored to their customer’s preferences and shopping habits.

From BOGO deals to exclusive coupons based on purchase history, the plugin equips you with the tools to encourage customers and drive conversions. 

You can also set up advanced coupon usage restrictions to ensure they’re applied only when specific criteria are met. You can also enable the auto-application of coupons as soon as customers meet the provided conditions.

Moreover, other features include cart abandonment coupons that can help recapture lost sales, and countdown banners to create a sense of urgency to prompt immediate action for expiring discounts.

Pricing: The free version of this WooCommerce coupons plugin is available in the repository. For advanced features, upgrade to the paid version at $89 a year.

3. ReferralCandy

ReferralCandy - best WooCommerce plugins

Word-of-mouth marketing is a cost-effective yet powerful strategy for improving your store’s visibility organically. The ReferralCandy plugin provides an effective tool for WooCommerce store owners looking to maximize customer referrals. 

The plugin helps create and automate tailored referral and affiliate programs. This enables businesses to foster customer loyalty by incentivizing referrals. 

Through customizable post-purchase popups, emails, and pages, you can enroll customers into your referral programs, thus maximizing engagement and conversion opportunities.

Moreover, it offers flexible reward options such as cash incentives and coupons for both one-off and subscription sales.

Pricing: The premium version of the plugin starts at $59 a year.

II. Best WooCommerce Plugins for Increased Sales

Enhance your WooCommerce store’s performance with plugins that improve sales and offer features like upselling, cross-selling and dynamic pricing.

4. WooCommerce Product Recommendations

best WooCommerce plugins - WooCommerce Product Recommendations

The WooCommerce Product Recommendations plugin better engages visitors using smart product suggestions. 

Store owners can leverage upselling and cross-selling opportunities with recommendations like frequently bought together, bestsellers, etc. You can also custom-create recommendations with conditional filters. 

You also have the flexibility to choose when and where to showcase these suggestions, whether it’s on the shop page, category page, or even during checkout. Timing recommendations based on user actions makes them relevant and impactful.

The plugin comes with prebuilt templates covering related products, new arrivals, and more, therefore, setting up recommendations is a breeze. Other features include extensive sorting options, hiding out-of-stock items, and customization options.

Pricing: The pro version of the plugin starts at $89 a year.

5. PushEngage

best WooCommerce plugins - PushEngage

PushEngage allows you to launch powerful eCommerce campaigns in a few steps. The plugin has a user-friendly dashboard where you can create opt-ins, launch campaigns, and track your goals with advanced analytics. 

You can send personalized push notifications, converting casual visitors into loyal customers promptly. With its automated welcome messages, store owners can encourage conversions and repeated traffic by including discounts and offers.

From cart abandonment reminders to price drop alerts, the plugin offers predefined triggers that not only facilitate campaign creation but also ensure your messages reach your audience at the right time. 

In addition to this, its automatic revenue tracking can help monitor the impact of the campaigns and make informed decisions to drive further growth.

Pricing: Aside from the free version, this premium plugin is available at $19 a month.

6. WooCommerce Gift cards

WooCommerce Gift cards - best WooCommerce plugins

Gift cards are an excellent choice when it comes to encouraging repeat purchases. With the WooCommerce Gift Cards plugin from WebToffee, you can create unlimited gift cards in just a few clicks. 

Store owners can empower their customers with the freedom to purchase and share these customizable gift cards, helping improve brand visibility. By creating an unlimited number of gift cards, you can cater to various preferences and occasions. 

There are over 20 gift card templates to ensure that your customers find the right fit for their gifting needs.

Another key feature of this plugin is its ability to manage user credit balances and provide instant refunds in the form of store credits. You can share the gift cards directly via email or even send them as a physical gift. 

Moreover, with advanced usage restrictions, you can tailor the redeeming process to align with your brand’s policies and preferences.

Pricing: The free version of this gift card plugin can be accessed from the WordPress repository. The premium version starts at $99 a year.

7. One Click Upsell Funnel for WooCommerce

One Click Upsell Funnel for WooCommerce

Sales funnels help guide potential customers through the buying process, from initial awareness to final purchase. Likewise, ensuring delightful post-purchase experiences can further increase retention rates and average order value. 

With the One-Click Upsell Funnel for WooCommerce, you can craft unlimited upsell offers and track their performance effortlessly. 

By utilizing smart features like order bump offers and exit-intent popups, you can maximize upsell opportunities. With the ability to create unlimited funnels and offers, you can cater to diverse customer preferences, driving impulse purchases and, ultimately, revenue.

Empowering customers with one-click checkouts for additional products eliminates the need for customers to re-enter payment details. The plugin also helps create global funnels that trigger independently, offering upsell opportunities with every purchase.

Pricing: The premium version of this plugin starts at $59 a year. 

III. Best Payment Plugins for WooCommerce

Any online store needs a secure and flexible payment gateway. These top WooCommerce payment plugins support multiple currencies and offer various payment methods to meet your customers’ preferences.

8. WooCommerce Stripe Payment Gateway

WooCommerce Stripe Payment Gateway - best WooCommerce plugins

The WooCommerce Stripe Payment Gateway plugin is the go-to solution for store owners seeking efficiency in managing online transactions.

Whether you’re accepting credit cards, debit cards, or alternative payment methods like Apple Pay, Google Pay, or Alipay, the plugin guarantees a smooth checkout experience for your customers, thereby reducing cart abandonment and increasing CTRs.

The plugin complies with the Strong Customer Authentication (SCA) regulatory requirements and employs 3D Secure authentications. It also integrates with subscription plugins for subscription-based purchases.

Pricing: The free version of the plugin is available in the repository. The paid version is available at $59 a year.

9. Paypal Express Checkout Payment Gateway for WooCommerce

Paypal Express Checkout Payment Gateway for WooCommerce - best WooCommerce plugins

Manage your WooCommerce store payments efficiently with the PayPal Express Checkout plugin. It integrates PayPal functionality into your store, thereby offering customers a swift and secure checkout experience.

It provides store owners with diverse payment options, allowing customers to pay using major credit cards, debit cards, or PayPal. This enables you to cater to a broader customer base. 

Also, the advanced security measures, including encryption and multi-factor authentication, help secure all transactions, thereby instilling trust and confidence in your customers.

Furthermore, the plugin simplifies the checkout process. By enabling direct payments from the product page, the plugin helps minimize the steps in the customer journey. 

You can also hold funds from the customer’s account until the product is delivered. This reduces any inconvenience caused by order cancellations for store owners, especially for customized products. 

Other features include seamless refund management, the inclusion of smart payment options like Venmo, Sofort, etc., and customization features to tailor payment fields according to your store’s branding and requirements. 

Pricing: A free version of the PayPal plugin is available in the repository. The paid version is offered at $59 a year.

10. Payment plugins for Stripe

Payment plugins for Stripe - best WooCommerce plugins

Incorporate Google Pay, Apple Pay, and other payment methods right on your product, cart, and checkout pages with this WooCommerce payment plugin. It improves the conversion rate by reducing payment friction and ensures a hassle-free payment experience for your customers. 

It is an ideal solution for store owners looking to optimize their payment system without much complexity.

Pricing: The plugin is completely free.

IV. Best WooCommerce plugins – Accounting and Invoicing Plugins 

Accounting and invoicing plugins for WooCommerce keep your finances in check. These tools automate invoicing, manage taxes, and track expenses, among other features, to simplify your store’s financial management.

11. WooCommerce PDF Invoices, Packing slips, and Credit Notes

WooCommerce PDF Invoices, Packing slips, and Credit Notes - best WooCommerce plugins

This plugin helps simplify your order management process by automatically generating PDF documents for each WooCommerce order. Store owners can attach these PDF invoices and packing slips right into the order emails.

By utilizing the plugin’s customizable ready-to-use templates, you can tailor each document to align with your brand identity. Adding tax details, custom fields, or a Pay Later option on invoices is easy with the advanced customization options through visual and code editors. 

Also, you can set custom sequences for invoices and credit notes to organize and maintain consistency across all documents.

This plugin doesn’t just generate documents for new orders but also allows the creation of invoices for previous orders. Moreover, it also logs free orders, ensuring no transaction is left undocumented. 

Pricing: The free version of the PDF Invoice plugin is accessible to all in the WordPress repository. The premium version starts at $69 a year.

12. PDF Invoices & Packing Slips for WooCommerce

PDF Invoices & Packing Slips for WooCommerce - best WooCommerce plugins

This WooCommerce extension helps incorporate PDF or UBL invoices into your order confirmation emails, improving communication with customers. You can customize the templates, tailoring them to suit your branding.

This PDF Invoices & Packing Slips plugin allows store owners to conveniently download or print documents from the order admin page itself. With options to generate PDFs in bulk and sequential invoice numbering, managing your orders becomes easier.

Pricing: The premium features can be accessed at €79 a year.

13. WooCommerce Shipping labels, Dispatch Labels, and Delivery Notes

WooCommerce Shipping labels, Dispatch Labels, and Delivery Notes - best WooCommerce plugins

Craft order and shipping documents tailored to your business needs with this all-in-one plugin from WebToffee. 

Whether it be dispatch labels, shipping labels, packing slips, invoices, or delivery notes, generating these essential documents is a breeze with this plugin. You can do the same directly from the WordPress dashboard.

With customizable layouts and settings, generate documents for each order. Also, it enables store owners to print the documents individually from the order edit page or bulk-print them from the order lists page to speed up the order fulfillment process. 

You can embed a ‘Print’ button on your order emails, further providing convenience to customers.

Pricing: The free version of this shipping labels plugin is accessible to al, while the paid version starts at $59 a year.

V. Top WooCommerce Plugins for Data Migration

Migrate your shop’s data smoothly with top WooCommerce migration plugins. These solutions facilitate the easy transfer of products, orders, customers and other critical data from one platform to another, guaranteeing a smooth and secure data migration process. 

14. Import Export Suite for WooCommerce

Import Export Suite for WooCommerce - best WooCommerce plugins

A comprehensive solution for store owners looking for a smooth data migration is the Import Export Suite for WooCommerce.

The transfer of crucial data between stores is effortless with this WebToffee plugin. It supports various file formats, including CSV, XML, and Excel, ensuring easy migration of products, categories, tags, reviews, orders, coupons, subscriptions, and customer data.

With multiple methods for data migration, you can opt for a quick import-export, utilize a pre-saved template, or choose advanced data migration with customizable filters and options. 

The plugin provides store owners the flexibility to choose the method that best fits their requirements. 

Furthermore, the plugin allows you to schedule automatic import-export actions. With many available options and support for multiple FTP/SFTP profiles, you can automate import-export tasks in a one-time or periodic manner.

Pricing: This advanced plugin is available at $129 a year.

15. UpdraftPlus

UpdraftPlus - best WooCommerce plugins

Whether safeguarding against unforeseen data loss or migrating your store to a new platform, this plugin ensures peace of mind during the data migration process. 

UpdraftPlus offers store owners reliable backup, restoration, and migration capabilities within a few clicks. It provides scheduled backups to a variety of storage locations, including Google Drive, Dropbox, and OneDrive. Store owners can choose the platform that best fits their needs.

The plugin makes both the restoration and data migration processes straightforward. You can select specific components to restore, which minimizes downtime. For migration, the plugin makes it easy to move your site to a new host, server, or domain.

Pricing: The premium version of the plugin starts at $70 a year.


Needless to say, selecting the best WooCommerce plugins for your store is vital for ensuring better customer experience, increased sales, and operational efficiency. 

Whichever aspects you focus on, be it marketing, sales optimization, or data migration, the plugins mentioned in this guide offer solutions to every one of those needs. Your job is to find and prioritize your requirements and enlist the fitting tools for every job.

Drop a comment if you found this guide insightful, and watch this space for more tips and insights to optimize your WooCommerce store.

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